There are numerous marketing approaches you can adopt to find organizations that you can introduce to Bottom Line. Start with the people you know and the places you frequent. Restaurants, dry cleaners, car washes, retail shops, basically any service-oriented business in your local area is likely to be eligible. And don’t forget that churches, private schools, and nonprofit organizations qualify as well.
From there, you can visit local businesses in person, do cold calling, cold emailing, direct mail, various forms of online marketing, or whatever you are most comfortable with. Whichever methods you choose, the approach is pretty straightforward. Start with the question, “have you claimed your employee retention credit yet?”
The answer will either be “yes”, “no”, or “what are you talking about?” If it is one of the latter two, this opens up the conversation to introduce Bottom Line as their risk-free solution.